Index - 2015 / 2026

Designing how
intelligent
systems behave
around humansPortrait of Demi Mai

DEMI MAI
Design Architect · Vietnam
Available Q3 - Q4 / 26

Focused on scalable product systems,
AI-native workflows, and the behavioral architecture behind complex digital experiences.

View selected work → Start a conversation
Discipline
Design Architecture, System Design
Operating in
Complex / AI-native products
Practice
Consulting · Mentoring · Writing
Now
Researching AI-native design systems
01 / WORK
SELECTED PROJECTS
Building productsbeyond the interface
01 02 03 04
OF 04

AI-powered experience system

B2B 2023-present Design Architect

Rethinking product design in the age of generative interfaces — how AI can generate user experiences dynamically while preserving business logic, permissions, data integrity, and design consistency.

Enterprise Talent Intelligence Platform

B2B 2023 – 2025 Design Architect

Designing a unified talent intelligence layer across identity, matching, workflow automation, and candidate experience for an enterprise HR platform serving 300+ companies.

AI-native Design System

Internal 2025 Design Architect

A component and token system built from the ground up for AI-driven product surfaces — handling dynamic content, adaptive density, and real-time feedback states.

Foundations — Enterprise Design System

Enterprise 2022 – 2024 Lead Designer

Building the shared design language for a suite of enterprise products — tokens, components, documentation, and governance processes that span 8 product teams.

VIEW ALL →
02 / ABOUT PRACTICE

One journey, still unfolding

My work focuses on AI-native product design, enterprise platforms, and design systems — helping teams build products that are scalable, configurable, and intuitive.

Over the past 10+ years, I've worked across B2B and B2C products, from early-stage MVPs to enterprise platforms used by thousands of users.

READ FULL BIO →
FOCUS AREA
  • Experience architecture
  • AI-assisted workflows
  • Design system
  • End-to-end product design
  • Enterprise SaaS
  • Product discovery
  • Design for AI agents
  • System thinking
03 / WRITING BLOG

Thinking in system, writing in public

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Experience is never accidental. It's architected.

04 / RESOURCES DIGITAL PRODUCTS

Two things you can take with you

UI Components E-book
UI COMPONENTS 218 PAGES
E-book

Everything behind a reusable component — from anatomy and variants to interaction logic and implementation thinking.

$10 BUY EBOOK →
AI-NATIVE 82 COMPONENTS
Design system

Design systems built for a future where interfaces are generated, adapted, and interpreted by both humans and AI.

$-- EXPLORE TEMPLATE →
AI-native Design System
05 / CONTACT GET IN TOUCH

Let's build products that make sense.

Whether you're designing an enterprise platform, an AI-native product, or a scalable design system, I'm always open to thoughtful conversations about creating experiences people can truly understand.

START A CONVERSATION →